Overview

This case study details my work as a Product Designer on a custom Transport Management System (TMS) for a major European logistics company. The company needed to modernize its operations, moving from inefficient manual processes to a streamlined digital platform. My focus was on understanding user needs, designing intuitive interfaces, and creating efficient workflows to significantly improve operational efficiency and support the client's digital transformation.

• Core Design Challenge: Translating complex logistics operations and data into a user-friendly, efficient digital experience for forwarders and potentially other user groups.
• My Contribution: Involved in the end-to-end design process, from understanding requirements and user research insights to delivering final UI designs and collaborating on testing and iteration.
• Project Context: This project was undertaken as part of the team at Bright Inventions, the development partner.

[Visual: Hero image or key screenshot of the final TMS dashboard]

My Role as Product Designer

Within the project team at Bright Inventions, my responsibilities as a Product Designer included:

• UX Research & Analysis: Understanding user needs, pain points, and workflows through analysis of client requirements and research findings (including market analysis).
• Information Architecture & User Flows: Designing the structure and navigation of the application to ensure logical and efficient task completion.
• Wireframing & Prototyping: Creating low and high-fidelity designs to visualize and test solutions.
• UI Design: Designing the visual interface, focusing on clarity, accessibility, and consistency, applying specific UX techniques.
• Collaboration: Working closely with stakeholders, project managers, and developers to ensure designs were feasible and met project goals.
• Iteration & Testing Support: Incorporating user feedback and testing results into design refinements.

Starting Point

The project began with a clear need to address significant operational inefficiencies:

• The User & Business Problem:
• Forwarders relied heavily on manual tools (paperwork, Excel, email, phone), leading to slow processes.
• Analyzing and matching transport orders took 10-30 seconds manually, a key bottleneck.
• Lack of real-time operational visibility caused communication delays and potential errors.